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KEI INDUSTRIES celebrates Golden Jubilee Year in Lucknow
Accelerating UP Retail business to Another Level

 ·         Targeting Retail Business Expansion-> INR 250 Cr (Wire: 100 Cr + Cable: 150Cr) by 2020-21·         Targeting Dealer Network Expansion-> 225 Direct dealers & 1500 Retail Counters by 2020-21


 The country’s one of the leading wire and cable manufacturer KEI INDUSTRIES LTD announced the celebration of its ‘Golden Jubilee Year’ in Lucknow by expanding its direct and indirect dealers network in the state. On the occasion, the Chairman cum Managing Director of the company announced the doubling of the network size in three years. 

At the Lucknow meet, the top dealers and distributors discussed KEI’s journey of 50 years and various business prospects with the CMD and senior management of the company.
Commenting on the occasion, Mr Anil Gupta, Chairman cum Managing Director - KEI INDUSTRIES LTD said, “The journey of the last 50 years has been full of learnings and achievements for KEI. Our consistent performance and growth have been an outcome of hard work, team spirit, planning and honest approach to satisfy customers. KEI’s strength is majorly because of the strong network spread across the country”.

Current Retail Business Volume: At the end of the FY 2017-18, KEI has done Rs 115Cr business in UP. Product wise wire INR 54 Cr + Cable INR 61 Cr against the distribution market size of approximately INR 1400cr (Wire-INR 600 Cr + cable – INR 800 Cr).
Current Market Share in UP is 8 per cent (approx.): At present, KEI has approximately 100 Direct Dealers in Uttar Pradesh, present in around 45 districts, and 800 Retail Counters in the state. In the tenure of around 6yrs i.e., from 2011 to 2017, KEI has successfully earned approvals from major government departments like UPPCL, UPPWD, CPWD, UP JAL NIGAM, UPRNN, UP AWAS VIKAS, etc.

About KEI INDUSTRIES LTD.
KEI Industries Limited, known for its unique product range across the world is one of the leading wire and cable manufacturers in India. KEI manufactures high and low tension cables (EHV, HT & LT), control and instrumentation cables, solar cable, house wires, power cables, stainless steel wires, and all types of electrical cables. Its unique product range of wires and cables is known pan India and across the globe. KEI has also been the recipient of the prestigious Superbrand award for five years in a row (2011-2016) further strengthening the consumers trust and benchmarking the company as a reputed wire and cable manufacturers in India. Uttar Pradesh is one of the key markets for KEI Industries. The company has state branch offices at Lucknow and Noida. Total dealers strength is 100.




For Further Details Please Contact
Kaivalya Communication
Vishal Mishra
8765000222

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