24x7 Free Helpline: 022-61336155
International Health Service Launched,
Making Healthcare in U.P. Easier and Cheaper
Lucknow, April, 5 2013 – MeraDoctor, India’s leading independent provider of medical advice by phone, today announced the launch of the country’s first health protection service, including 24-hour medical guidance from MBBS doctors plus insurance and medical discounts. The service has been specially adapted for the Indian market from similar offerings in the US, UK and Canada.
“Every day in Lucknow and across U.P., lakhs and lakhs of people struggle to get reliable medical advice for minor ailments. And they struggle to pay for treatments when these ailments become serious. Our new health protection service makes their lives easier by giving them 24 x 7 advice from MBBS doctors by phone on 022-61336155, plus discounts on their medical expenses and insurance against accidents and hospitalisation,” said Dr Ajay Nair, MeraDoctor’s co-founder. The service M.R.P. is Rs 1499, with discounts available to groups and through special partnerships.
In two years, MeraDoctor’s highly trained MBBS doctors have advised thousands of people across U.P. by phone from its medical call center in Mumbai. Dr. Nair explains how MeraDoctor’s physicians have saved lives. One patient from Lucknow called about pain and swelling in her legs that had not improved despite the many drugs prescribed by private local clinics. After thoroughly probing the caller’s ailment, MeraDoctor guided the patient to diagnostic tests that confirmed congestive heart failure and then to medical facilities for life-saving treatment.
Dr. Dinesh Sharma, honorable Mayor of Lucknow, marked MeraDoctor as an enterprise to watch. “I am impressed that MeraDoctor’s founders have brought their considerable global experience back to benefit India. And I am pleased to support their efforts to make healthcare easier and more affordable for the people of Lucknow.”
Realizing that what customers in U.P. wanted was both health and financial protection, the company added to its service with medical discounts from a growing list of diagnostic and pharmacy partners, plus insurance to protect against accidents and unexpected hospitalisations. Members get 10% discounts at Chandan Pharmacies, and up to 30% discounts on lab tests at Thyrocare, Indra and Chandan diagnostics, and at Apollo Clinic and more locations across U.P.
Every year more than a crore of people in U.P. actually fall out of the middle classes and into poverty, simply due to healthcare expenses. To protect families financially, MeraDoctor partnered with Royal Sundaram General Insurance to take a special group policy covering new MeraDoctor members. Subject to terms and conditions, the insured person can claim Rs. 500 per day spent in any registered hospital. And in the unfortunate instance of permanent disability or death, the member’s family can claim up to Rs. 1 lakh.
Madhukar Pandey, MeraDoctor’s Lucknow-based National Head of Sales & Marketing, explained that the company’s strong values and its dedication to delivering the most reliable, easy-to-use service for customers convinced him to join the mission.
“MeraDoctor’s dedication to four key values – Reliability, Integrity, Simplicity and Compassion – plus its focus on regularly contacting customers to ensure their good health, is a welcome change from many services I find in India.”
MeraDoctor is a completely independent service, which means that rather than collect cuts or pay-backs from labs, it transfers all savings directly to the customer and only prescribes tests or drugs when needed. Moreover, from its high-quality 24 x 7 medical call center, the company assists new members in registering for insurance and filing claims.
Says Madhukar Pandey, “I am honoured to make such a unique service available in my city. I look forward to seeing the MeraDoctor protection service make it easier and more affordable for millions of families to get high quality medical treatment.”
• Founded in April 2011
• Over 55,000 phone interactions to date
• Members in over 20 states and more than 30 districts of U.P.
• 70% of the health issues people call about are resolved over the phone itself. In the other 30% of cases patients are guided to diagnostic centers to conduct tests or to visit specialists.
• Prescriptions are sent over SMS for Over the Counter (OTC) drugs only.
• Gautam Ivatury, Co-founder. 10 years building rural and mobile financial and healthcare startups. Founder of the $26M CGAP Program (World Bank and Gates Foundation funded). Worked at SKS Microfinance, the International Finance Corporation, and Signal Point Partners. Masters and Bachelor’s degrees from Johns Hopkins University, USA.
• Dr. Ajay Nair, Co-founder. Public Health doctor and healthcare start up investor. Worked at Acumen Fund (Health and energy investing), Avahan Clinics (Gates Foundation-funded), and ICICI Bank Social Initiatives Group. Post Graduate of Harvard School of Public Health (USA) and Graduate Grant Medical College, Mumbai.
For further information, please contact:
Mr. Vishal Mishra/Vineet Tripathi