Airtel rolls out Re 1/- video downloads for its mobile customers across India

Airtel rolls out Re 1/- video downloads for its mobile customers across India

Launches new campaign inviting customers to download affordable videos & get a taste of the exciting mobile internet experience

Lucknow, May 8^th, 2013: Bharti Airtel, a leading global telecom services provider with operations in 20 countries across Asia and Africa, has now announced the launch of video downloads priced at just Re 1. This proposition offers affordable video downloads across 8 genres (including movies, lifestyle, music, comedy etc.) and is aimed at introducing more and more Airtel customers to the mobile internet experience. Back-end technology that powers this library of 30,000+ videos is compatible with all forms of mobile technology (GPRS/2G/3G) and works with over 500 mobile devices, including feature phones.

To access Airtel’s all new Re 1/- video downloads library

· Option 1: Call toll-free IVR 52010, you will receive a WAP link of Re 1 Video Store in your SMS inbox. Upon clicking on this link, you will be taken to the Re 1 Video portal to follow the simple download process

· Option 2: Dial *121*33#, you will receive a WAP link of Re 1 Video Store in your SMS inbox. Upon clicking on this link, you will be taken to the Re 1 Video portal to follow the simple download process

· Option 3: Simply type http://v.airtellive.com in your phone’s web browser and follow the process to download

Note:

· Access on the portal for the customer has been completely simplified and is just one click away – thus promising a crisp and user friendly interface – even for first time internet users

· Portal is free to browse and all videos are @ Re 1. In all cases, customers will only get charged Re 1 per Video

· The portal is developed to serve regional content as well

Launching the Re 1/- video downloads, Airtel has also kicked off a high decibel TV campaign that extends the brand’s youthful positioning - and presents a humorous take with scenarios showcasing the all new and affordable mobile video downloads on Airtel. The campaign will also have an exciting outdoor and digital leg, which will further bring alive the proposition of the Re 1/- video downloads.

For further media related queries, please contact:

Vishal Mishra

Kaivalya Communication

0-8756-000-222

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