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myairtel app wins ‘Best Application’ honours at GSMA’s Global Mobile Awards 2013



myairtel app wins ‘Best Application’ honours at GSMA’s Global Mobile Awards 2013
·         Rated as ‘Best Application using Network APIs’ among nominations from across the globe

Lucknow, 4th March 2013: Bharti Airtel, a leading global telecommunications services provider with operations in over 20 countries across Asia and Africa, today announced that its myairtel application has been acknowledged as ‘App of the Year’ in ‘Best Application using Network APIs’ category at the prestigious Global Mobile Awards 2013 in Barcelona.

Commenting on this win, Abhay Johorey (Head – Airtel Online, Bharti Airtel) said, “With more than 50% of population under the age of 26 and an ever increasing proficiency towards mobile internet access, customers in India are showing a growing preference for mobile applications across categories. Evolving with the changing needs of our customers, we introduced the myairtel app as a quick and convenient access point to discover, access and self-manage a host of services provided by Airtel. Today, it is indeed an honor for myairtel to be recognized as one of the ‘Apps of the Year’ for its innovative use of network APIs at the prestigious Global Mobile Awards 2013. This milestone achievement reinforces Airtel’s continued commitment to leverage technology and innovations towards furthering customer delight”.

Powered by a robust Network API backbone and a simple front-end User Interface prepared by partner IBM, the myairtel app allows customers of various Airtel services (mobile, fixed line, DTH etc.) to check outstanding bills, recharge, make payments, activate-deactivate services, raise requests and complaints etc. The application is available as a free download for Android as well as iOS based mobile phones, and has recorded more than a million downloads since its launch in September 2012.
Judges ranked myairtel as the leading application in this category based on the use of mash-ups of multiple Network APIs to provide innovative examples of applications that can include information from mobile networks to improve their value to the user or utilise the capabilities of a network operator to improve the way the application can be used by a mobile user.

“Through these awards, we are proud to shine the light on the mobile industry’s many innovators and leaders, from all corners of the world.’ said John Hoffman, CEO, GSMA Ltd. “   This year’s new categories reflected the industry’s reach into many new sectors, and we received more than 600 high-quality entries from across the mobile eco-system. We would like to congratulate Bharti Airtel and all Global Mobile Awards 2013 winners.”

The Global Mobile Awards are the most highly sought after awards in the global communications industry. Established in 1996, the awards attract entries from across the world and are judged by a panel of independent, highly respected experts. They are presented at the Mobile World Congress - the global mobile industry’s annual gathering of around 60,000 senior industry leaders, executives, media, analysts and influencers. The GSMA’s Global Mobile Awards 2013 were open to all eligible mobile industry and supporting industry companies in the broad eco-system, as defined in the individual category eligibility descriptions (including GSMA Members, Associate Members and Non-members).
The ‘Best Application using Network APIs’  award category at Global Mobile Awards 2013 is aimed at promoting the utilisation of Network Application Programming Interfaces (APIs) to allow developers to enhance their mobile or web application either by incorporating information from the mobile network or by making it easier for a mobile user to use the application.
For more information on the myairtel app, log onto http://www.airtel.in/myairtel. A complete list of winners of Global Mobile Awards 2013 can be viewed at http://www.globalmobileawards.com.

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