AMWAY INDIA STRENGTHENS ITS WOMEN’S HEALTH PRODUCT PORTFOLIO

                                                              

AMWAY INDIA STRENGTHENS ITS WOMEN’S HEALTH PRODUCT PORTFOLIO

ü  Introduces Nutrilite women’s range - specialized nutritional supplements for modern Indian women

ü  Registers Rs2288 crores turnover In India,Uttar Pradesh contributes 141  crores in the year 2012

Amway India Enterprises Pvt Ltd, India’s largest direct selling FMCG Companyand a wholly owned subsidiary of Amway Corporation, USA,today announced a new range of products in women’s health category under its flagship nutrition and wellness category Nutrilite.  Nutrilite contributes more than50 % to revenues with the revenue share amounting Rs. 1200 Crores. range of products in women’s health category under its flagship nutrition and wellness category Nutrilite.  The new range offers specialized supplements as “Nutrilite Hair Skin and Nails”, “Nutrilite Tri-Iron & Folic”,“Nutrilite Black Cohosh and Soy” along with already existing “Nutrilite Calmag D” and “Nutrilite Bone Health with Ipriflavone”.

As per various industry study on women’s health status revealed few facts such as 53% of working women skip meals and go for junk food, 33% women worry about thinning and greying of hair, Nearly three fourth (75%) of women in India are anemic, One-fifth of women age 40-41 have reached menopause, One third of women in India suffer from osteoporosis, 60% of Indian working women between the age of 30 & 40 have symptoms of exhaustion, irritability & insomniaetc. Keeping these factors in mind, this new range is targeted at both working and non-working women addressing the nutritional requirements across life stageshelping themmaintain a perfect balance between health, wellbeing and daily activities.

Announcing the launch of the new category, Mr. Achinta Banerjie said, “Over the past years, the lifestyle of Indian women has undergone substantial transformation.Indian women, in their effort to manage multiple tasks at work and at home, tend to overlook key aspects of their health and it is here that our new range steps in to address the nutritional gap and helps them to take charge of their health. At Nutrilite we have developed these products to meet specific health needs of women and provide targeted nutrition to support overall health and well-being.”

He further added, “We have dedicated and positioned the year 2013 to as the ‘Year of Wellness & Beauty for the Amway Woman’. During the course of this year we will be focusing on internal and external beauty and wellness elements of women. The new products are the first range dedicated to the discerning women consumers of Amway products.”

About the new range:

a)      Formulated with powerful nutrients, Biotin, Collagens, L-cysteine, Glycine and Grape Seed extracts, Nutrilite Hair Skin and Nailsis enhances the nail quality, promote the hair health and makes the skin look better. A pack of 60N tablet is priced at Rs 599.

b)      Nutrilite Tri-Iron & Folic is a combination of three iron sources including Mustard greens, Vitamin C, Folic Acid and Acerola Cherry Concentrate, which helps in building better nutritional components and immunity for the body. Pack of 90N tablet is priced at Rs 899.

c)       Nutrilite Black Cohosh and Soy supports the overall wellbeing of women during menopause by relieving problems of hot flushes, night sweats and mood swings, allowing them to age gracefully. Pack of 90N tablet is priced at Rs 1149.

In addition to these products, Amway has re-launched Nutrilite CalMag D and Nutrilite Bone Health with Ipriflavone and categorized both under women’s range. CalMag D is priced at Rs 659 for 90N tablets pack and  Bone Health with Ipriflavone is priced at Rs. 2319 for 60 N tablets pack.

In the year 2012, Amway clocked a turnover of Rs 2288 crores, registering a little over 7% growth over the last fiscal when it recorded a turnover of Rs 2130 crores, but adding up to over 20% CAGR over a 5 year period. Amway recorded a sale of Rs 141 Crore in the state of Uttar Pradesh. In line with growing demand for wellness and beauty products, Amway has recently announced its first Greenfield manufacturing facility in the country in Tamil Nadu at an estimated investment of Rs 500 crores.

About Amway India:

Amway India is country’s leading direct selling FMCG Company. The company has invested more than Rs 151 crores in India, and has 149 offices and 65 city warehouses across the country, covering over 4000 cities and towns through its home delivery network.

Almost 97% of the products sold by Amway India are now manufactured within the country through 7 third-party contract manufacturers. Amway does not have its own production facility in India. Amway India currently offers 134 products in five categories of Personal Care, Home Care, Nutrition & Wellness, Cosmetics and great value products.

Recently, Amway has tripled production capacities at its leading vendor facility at Baddi, Himachal Pradesh by commissioning four new production lines at an investment of Rs. 55 crores. The first-phase at Baddi saw an investment of Rs 50 crores, taking total investment in Baddi to Rs 105 crores.

For further information, please contact

Vishal Mishra

Kaivalya Communication

8756000222