Kaivalya Communication got appreciation certifiacte

Functions of Public Relation

Functions of Public Relation Public Relations refers to be the bridge for building the image and maintaining the relations between the organisation and the masses. Press Release: Press releases are considered to be an important element for the PR agency. Press Release helps in settings the story and gets the good media coverage. A well-written press release is still in demand and requires a short message with the hand full of details. When your agency has news or any upcoming events to share, there is value in creating a release as it will bring you good coverage. But, before you start writing the press release, one should be aware of the pattern used for releases. News Conference: Holding a press conference without a hitch is definitely not an easy task. Right amount of considerable time is required to do this. The major benefit of press conference is that you don’t have to repeat the same thing to different reporters again and ag...

International Health Service Launched by Mera Doctor

24x7 Free Helpline: 022-61336155 International Health Service Launched, Making Healthcare in U.P. Easier and Cheaper Lucknow, April, 5 2013 – MeraDoctor, India’s leading independent provider of medical advice by phone, today announced the launch of the country’s first health protection service , including 24-hour medical guidance from MBBS doctors plus insurance and medical discounts. The service has been specially adapted for the Indian market from similar offerings in the US, UK and Canada. “Every day in Lucknow and across U.P., lakhs and lakhs of people struggle to get reliable medical advice for minor ailments. And they struggle to pay for treatments when these ailments become serious. Our new health protection service makes their lives easier by giving them 24 x 7 advice from MBBS doctors by phone on 022-61336155, plus discounts on their medical expenses and insurance against accidents and hospitalisation,” said Dr Ajay Nair, MeraDoctor’s co-founder. The ser...

Essentials of Brand Building

The brand building process is one of the significant processes in public relation. When building a brand, it is important to communicate your goals and profit that it gives to the masses. Your brand should emotionally connect with the masses. Your brand completely defines your company’s position and vision. The brand building process is a continuous ongoing process where you need to be handful of tactics to entice the masses. Brand building has some basic steps which need to be followed: Target audience: Be very clear in terms of your audience. Your aims and objectives should depend according to your target audience. Define your brand in detail. It's important to outline the remarkable qualities and benefits of the brand. Brand Mission and guidelines: People involved in brand need to sit together and discuss the goals and aims, where they want their brand to be. What are the requirements and should be well aware...

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