Airtel launches “Apna Chaupal” - India’s first voice based one stop solution portal for value added services

Airtel launches “Apna Chaupal” - India’s first voice based one stop solution portal for value added services

ü Especially designed for rural and semi – urban market, the service empowers Airtel mobile customers to easily access a host of information by just dialling 58080 toll free

Lucknow, February, 2013: Bharti Airtel, a leading telecom service provider in India with operations in 20 countries across Asia and Africa today announced the launch of a first-of-its kind voice based one stop solution portal for value added services - Apna Chaupal. Especially designed for the rural and semi-urban market, the innovative service will now empower mobile customers across the country to easily browse and subscribe from a bouquet of value added services while on the move by just dialling 58080 toll free.

The voice based service will provide information in the regional language of the customers on key day-to-day activities including agriculture, devotion, job updates, entertainment, education and health. The service will enable customers to easily access a host of informative services like learning agricultural techniques, receive instant updates on Mandi rates and Government jobs, listen to Live Aarti’s from popular religious shrines, access entertainment services like Hello Tunes, Comedy FM and radio, receive ball-by-ball updates on cricket matches, learn English, seek career counselling and much more on their mobile phones with just a simple voice call.

Commenting on the launch Mr PVV Srinivasa Rao, CEO, Bharti Airtel (UPU Circle), said, “At Airtel, it is our constant endeavour to provide life enriching services to our customers across the country especially in the rural markets. In line with this, we are happy to launch the Apna Chaupal service for our customers in UPU who can now easily avail all the relevant value added services from a single portal at 58080 without having to memorize the individual dialling numbers of each of the services.”

While call to the IVR number 58080 is toll free, customers would be charged applicable subscription rates for the service packs subscribed.

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