Kaivalya Communication

Media monitoring : Media monitoring refers to keeping the records and reading, watching and listening to media contents on a continual basis. Earlier it was confined to the editorial content but now tracking social media and publication of adverts are also a part of it.  Media monitoring is known to be the key element in Public relations and Marketing sector.  Many profit and non-profit organizations see media monitoring as a tool for the image building.  Monitoring editorial contents such as newspaper, magazines, television, and radio etc are some of the very common means of media monitoring known as News monitoring. Many profits, non-profit organizations also focus on media monitoring on the internet. Tracking the mentions regarding their brands on different social media sites is what they prefer the most these days as social media plays a vital role in image building and takes a second to tarnish the image. These kinds of media monitoring are know...

What is Media Tour? Media Tour  Media tours traditionally allow your organization to indulge with media personnel and attract their attention. The media tour is known to be a coordinated effort to get the desired coverage on different media channels across the geographical boundaries. Firms ( profit, non-profit) basically organize the media tours to get the coverage regarding their organizations, product, events etc.   The media tour is not only restricted to coverage but it also builds up your relationship with media personnel. It gives you the opportunity to build a healthy relationship with media across the geographical location.  Many organizations demand regular interaction with media as they think the growth of the brand depends on the coverage they get from media. For most growing firms, media coverage is an essential part.  Organizing, scheduling and managing the media tour is not an easy task at all but having a good PR team ...

Forms of Advertising Advertising relates to a branding tactic used by each and every business brands to engage the target audience with their brands. Actual promotional messages are known to be advertising. The major goal of advertising is to reach the maximum number of target audience.  There are various types of advertising given below:  Outdoor Advertising:  Also popular as out of home advertising, this is one of the most popular forms of advertising in the world of advertisements. This has been a very effective form of advertisement. The most common form of outdoor advertising is billboard advertising. But outdoor advertising has a long list such as street furniture, digital outdoor advertising. Print advertising : Print media advertising uses physically printed medium such as magazines, newspapers, flyers, posters etc. Advertisements are published according to their target audience in different forms such as newspaper, booklets, magaz...

Public Relations Some will say the brand building, others may talk about media, press release or organising events. Everyone is well aware of the term public relations but to know the real public relations you need to get indulge into this sector. Bookish knowledge is not enough to cover all the aspects of this sector. Public relation is known to change the future of your business including your brand building in the market to increase in the number of your clients. INCREASES BRAND CREDIBILITY As mentioned above, PR plays a very crucial role in increasing the credibility of your brand. Credibility could. Be increased by improving the brand’s reputation and building the trust of the target audience.  CHANGES THE PERCEPTION OF PEOPLE TOWARDS YOUR BRAND In this online world, people can share and say whatever they want about the company, regardless of whether it is right or wrong. This tends to tarnish the image of the brand. Having a good PR will make...

The brand building process is one of the significant processes in public relation. When building a brand, it is important to communicate your goals and profit that it gives to the masses. Your brand should emotionally connect with the masses. Your brand completely defines your company’s position and vision. The brand building process is a continuous ongoing process where you need to be handful of tactics to entice the masses.  Brand building has some basic steps which need to be followed:  Target audience:  Be very clear in terms of your audience. Your aims and objectives should depend according to your target audience. Define your brand in detail. It's important to outline the remarkable qualities and benefits of the brand. Brand Mission and guidelines: People involved in brand need to sit together and discuss the goals and aims, where they want their brand to be. What are the requirements and should be well aware...

Functions of Public Relation Public Relations refers to be the bridge for building the image and maintaining the relations between the organisation and the masses. Press Release: Press releases are considered to be an important element for the PR agency. Press Release helps in settings the story and gets the good media coverage. A well-written press release is still in demand and requires a short message with the hand full of details. When your agency has news or any upcoming events to share, there is value in creating a release as it will bring you good coverage. But, before you start writing the press release, one should be aware of the pattern used for releases.  News Conference:  Holding a press conference without a hitch  is definitely not an easy task. Right amount of considerable time is required to do this. The major benefit of press conference is that you don’t have to repeat the same thing to different reporters again and ag...